Ariel Acosta-Rubio is Founder and CEO of CHURROMANIA, the most successful and largest worldwide franchise chain specialized in churros —a fried dough pastry snack that originated in Spain and is most popular across Latin America — and hot chocolate. Today, CHURROMANIA has more than 120 worldwide locations in 6 countries including the United States. As CEO, Acosta-Rubio is leading his management team to doubling the number of U.S. stores in 2013 with CHURROMANIA ranked in the Top 40 Food Franchise Report 2014, published by Franchise Business Review. Thanks to his entrepreneurial spirit, Acosta Rubio turned a small venture in Puerto La Cruz, Venezuela into one of the most successful franchise stories in the U.S. Hispanic Market. He has more than 25 years of industry experience in business startup, coaching and strategic development throughout Latin America and the U.S. Hispanic market. Acosta-Rubio’s commitment to excellence is deeply rooted his philosophy that “executing your best idea instead of dreaming about it gives you the power to be your best.” Over the years he has advocated that success can only be achieved when you have the best people working on your team. CHURROMANIA arrived to the U.S. in 2001, when the first store opened at the Dolphin Mall in Miami as a test to introduce churros in the booming U.S. Hispanic market: the response was overwhelming. Proving the large demand, there are now 15 stores open in South Florida, most of which are in major malls as well as across various Walmart Super Centers. CHURROMANIA® continues to receive media attention and has grown a cult-like following in all the countries it operates in. The company has plans to open 200 new U.S. stores in the next five years targeting the Hispanic markets including Florida, Texas, New Jersey and Los Angeles.
Acosta-Rubio’s entrepreneurial insights have been featured on television interviews including CNN, Univision and Telemundo, in newspapers such as the Wall Street Journal, Miami Herald and El Nuevo Herald and also in magazines such as Poder, Gerente and Latin American CEO. A big advocate of giving back to his community, Ariel’s vision brought to life ‘Viva la Musica’ (VLM.) As part of the company’s corporate responsibility, VLM was created with the purpose of helping under-privileged children learn to play classical music as a way to overcome poverty. The project strives to provide children with an alternative lifestyle in an effort to bring them together and increase their confidence and self-esteem.
Aside from his business ventures and charitable work, Ariel’s passions include spending time with his wife Maria Alejandra, teaching his two sons Tadeo and Mateo about piano, boating and playing golf. A former member and Honorary President of the Venezuela Chamber of Franchises Commerce, he is currently an active member of the International Franchise Association (IFA), as well as the International Council of Shopping Centers ICSC. Acosta Rubio holds a Bachelor degree in Economics and Management form The University of Tampa in Florida.
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