Ted Baseler

 
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  • Ted Baseler

     

President and CEO | Ste. Michelle Wine Estates

Ted Baseler is a leader in the U.S. wine industry who has been dedicated to building Washington State into one of the top wine producing regions in the world. 

Mr. Baseler is president and CEO of Ste. Michelle Wine Estates where he has been an executive for 30 years.  He is the architect of the company’s expansion throughout Washington, winery and vineyard acquisitions in California and Oregon, and development of an import portfolio which includes acclaimed wineries from five countries.

Ste. Michelle is the third largest premium wine company in the U.S.  Its portfolio includes Chateau Ste. Michelle, Columbia Crest, 14 Hands, Northstar, Spring Valley, and Col Solare in Washington State.  In California, its wineries include Stag’s Leap Wine Cellars and Conn Creek, and in Oregon it owns Erath Winery.  Ste. Michelle Wine Estates also is the exclusive North American importer of wines crafted by the Antinori family of Italy, the Torres family of Spain and Chile, Nicolas Feuillatte of Champagne and Villa Maria Estate of New Zealand.

Mr. Baseler began his career at Ste. Michelle in 1984 as director of marketing and was offered ever-increasing levels of responsibility, eventually becoming chief operating officer before being named president and CEO in 2001.  His focus on building a high quality portfolio has resulted in wines lauded by critics, including Wine Spectator’s coveted No. 1 Wine in the World title in 2009.

Prior to working at the winery, he had a successful career as a creative marketer of consumer packaged goods at ad agencies J. Walter Thompson, Chiat Day and Cole & Weber.  He was named one of the top marketing professionals in the country by Advertising Age and “Man of the Year” by the Wine Enthusiast.  In 2013, he was named by his peers to Vineyard & Winery Management’s list of “20 Most Admired People in the North American Wine Industry.”

Mr. Baseler has served as the chairman of the Washington Wine Commission, chairman of the Napa-based Wine Market Council, and director of the Washington Wine Institute as well as serving on the boards of the Washington Business Roundtable and Seattle Childrens’ Hospital.    

Mr. Baseler also is a strong advocate for higher education.  He was appointed by the Governor to the Washington State University (WSU) Board of Regents in 2006.  He continues to serve on the board, including as its Chair from 2011-2012. 

His advocacy work includes numerous projects that benefit the wine industry and community-at-large.  He has been the chief advocate and leader of the project to build a world class Enology and Viticulture institution at WSU, working with the state legislature for funding.  He has been the driving force behind the company’s development of scholarship programs for students in need, granting more than $3 million in scholarships in recent years. 

Born in Oregon and raised in Washington, Mr. Baseler his undergraduate degree from Washington State University and a graduate degree from Northwestern University.  

President and CEO | Ste. Michelle Wine Estates

Ted Baseler is a leader in the U.S. wine industry who has been dedicated to building Washington State into one of the top wine producing regions in the world. 

Mr. Baseler is president and CEO of Ste. Michelle Wine Estates where he has been an executive for 30 years.  He is the architect of the company’s expansion throughout Washington, winery and vineyard acquisitions in California and Oregon, and development of an import portfolio which includes acclaimed wineries from five countries.

Ste. Michelle is the third largest premium wine company in the U.S.  Its portfolio includes Chateau Ste. Michelle, Columbia Crest, 14 Hands, Northstar, Spring Valley, and Col Solare in Washington State.  In California, its wineries include Stag’s Leap Wine Cellars and Conn Creek, and in Oregon it owns Erath Winery.  Ste. Michelle Wine Estates also is the exclusive North American importer of wines crafted by the Antinori family of Italy, the Torres family of Spain and Chile, Nicolas Feuillatte of Champagne and Villa Maria Estate of New Zealand.

Mr. Baseler began his career at Ste. Michelle in 1984 as director of marketing and was offered ever-increasing levels of responsibility, eventually becoming chief operating officer before being named president and CEO in 2001.  His focus on building a high quality portfolio has resulted in wines lauded by critics, including Wine Spectator’s coveted No. 1 Wine in the World title in 2009.

Prior to working at the winery, he had a successful career as a creative marketer of consumer packaged goods at ad agencies J. Walter Thompson, Chiat Day and Cole & Weber.  He was named one of the top marketing professionals in the country by Advertising Age and “Man of the Year” by the Wine Enthusiast.  In 2013, he was named by his peers to Vineyard & Winery Management’s list of “20 Most Admired People in the North American Wine Industry.”

Mr. Baseler has served as the chairman of the Washington Wine Commission, chairman of the Napa-based Wine Market Council, and director of the Washington Wine Institute as well as serving on the boards of the Washington Business Roundtable and Seattle Childrens’ Hospital.    

Mr. Baseler also is a strong advocate for higher education.  He was appointed by the Governor to the Washington State University (WSU) Board of Regents in 2006.  He continues to serve on the board, including as its Chair from 2011-2012. 

His advocacy work includes numerous projects that benefit the wine industry and community-at-large.  He has been the chief advocate and leader of the project to build a world class Enology and Viticulture institution at WSU, working with the state legislature for funding.  He has been the driving force behind the company’s development of scholarship programs for students in need, granting more than $3 million in scholarships in recent years. 

Born in Oregon and raised in Washington, Mr. Baseler his undergraduate degree from Washington State University and a graduate degree from Northwestern University.